
Luis De La Cruz
As the Managing Director of Digital Services & Experiences (DSX) for Middle East & Africa at General Motors,... | Dubai, Dubai, United Arab Emirates
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Luis De La Cruz’s Emails lu****@gm****.com
Luis De La Cruz’s Phone Numbers No phone number available.
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Luis De La Cruz’s Location Dubai, Dubai, United Arab Emirates
Luis De La Cruz’s Expertise As the Managing Director of Digital Services & Experiences (DSX) for Middle East & Africa at General Motors, I lead the growth of GM's digital business and connected vehicle ecosystem through OnStar: GM’s tech-ingredient brand in Chevrolet, GMC and Cadillac vehicles. With 15+ years of experience in the automotive industry, I have a proven track record of delivering successful business results in digital transformation, strategic planning, project management, purchasing, supply chain, and market research. My core competencies include developing and executing innovative and customer-centric solutions, driving operational excellence, building high-performance teams, and fostering a culture of diversity, equity, and inclusion. I am passionate about advancing GM's vision of zero crashes, zero emissions, and zero congestion, and leveraging the power of connectivity, software, and data to create value for our customers, partners, and stakeholders. I hold an MBA from The University of Manchester, an MSc in Industrial Engineering and Supply Chain Management from Tecnológico de Monterrey, and an Engineering degree in Mechatronics.
Luis De La Cruz’s Current Industry General Motors
Luis
De La Cruz’s Prior Industry
General Motors
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General Motors Africa And Middle East
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Work Experience

General Motors
Managing Director - Digital Services & Experiences (DSX) for Africa & Middle East
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
General Motors Africa And Middle East
Board Member
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
General Motors
General Manager of Strategy & Portfolio Planning for Africa & Middle East
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Manager of Portfolio Strategy & Product Planning for Middle East
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Manager of Market Research & Strategy for Mexico, Central America & The Caribbean
Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Product & Program Manager - Mexico
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Global Creativity Team Leader of Door Handles
Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Global Buyer of Non Fabricated Steel
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Strategic Buyer of Steel
Mon Sep 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)